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8 Surprising Valentine’s Day Statistics from the National Retail Federation

Posted on February 14, 2019
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Valentine's Day statistics

February 14 has finally arrived! Love, chocolate, and presents—today, Valentine’s Day means surprises from your loved ones. Now, you can give them something interested and unexpected: these surprising Valentine’s Day statistics, researched by the National Retail Federation.

  • Is spending going up or down? If you’ve been wondering about the trends this year—and how much to spend—it looks like the amount of money people use to purchase Valentine’s Day gifts is going up. This year, it’s expected to rise by 13 percent. Still, a high price tag isn’t the most important quality a gift can have, so go ahead and buck the trend!
  • Who’s more likely to celebrate? People in the 18-year-old to 34-year-old demographic are the group most likely to celebrate Valentine’s Day. Ah, young love!
  • Who’s least likely to celebrate? People in 55-year-old or older demographic are the least likely to celebrate Valentine’s Day. After all those years of celebrating the holiday, a little break must be nice, too!
  • What is the average person spending? On average, those who intend to celebrate Valentine’s Day expect to buy about $161.96 worth of holiday-related purchases on average.
  • How much are people spending overall? You may want to sit down before you hear details about this item in our list of surprising Valentine’s Day statistics. This year, people are predicted to spend a total of $20.7 billion for the holiday. Sounds like a lot of people can expect a nice gift!
  • What percentage of their budgets to people spend on their significant others? This year, people intend to allocate 58 percent of their Valentine’s Day budgets for their significant others. That means that they will spend less than half of their budget on the other special people in their lives.
  • How much will people spend on jewelry? You’ve seen the big numbers that people plan to shell out. This may lead you to wonder just how much of that money will be spent on jewelry alone. The answer may be lower than you thought: $3.9 billion.
  • What about the pets? Furry friends have a chance at getting gifts too. In fact, 20 percent of households will buy a present for their beloved pets.

For the holidays, we know that spending isn’t everything. Really, it’s the time with the people in our lives that’s important. No matter who you spend the day with, these surprising Valentine’s Day statistics will give you something interesting to offer to friends, family, and significant others.

Thinking of giving an incredible gift? Contact Ryan Roberts here to learn more about the properties we offer in the Auburn, Opelika, and Lake Martin area. Hoping to find more facts? Visit our blog.