Video hosting websites like YouTube provide innumerable resources for creators, businesses, and the everyday individual, whether it’s browsing cute videos of kittens or spending hours learning how to DIY your home projects. For the average home seller, these platforms are invaluable. Within the past few years, video marketing has become popular and effective among homeowners looking to sell their homes.
Video marketing is an expressive way to show off your home in an imagined 3D space; moving the view around the house gives onlookers a more detailed illustration of the home you’re trying to sell than static images and bare textual descriptions. Video listings are also easy to share and easy to watch; simply post the video on YouTube or another video hosting website and share it across multiple social media platforms like Facebook and Twitter. Marketing through different social media platforms increases visibility to different but potentially interested audiences, while also being an easy click and an easy watch. However, for effective use of video marketing, you’ll want to know how to make it work.
The Price-Tag
Unfortunately, adequate video marketing to sell your home requires the skill, time, and materials to produce a compelling video. A video walkthrough that uses quality footage shot in landscape mode instead of portrait mode, isn’t grainy, and doesn’t have a shaky camera will be more appealing to viewers and be more likely to hold their attention. Videos that appear professionally recorded will provide credibility to your name and intent to sell. If you are not confident in your ability to craft a quality video home listing, consider outsourcing to a professional with video marketing skills.
The Do’s and Don’t’s
If you choose to market your home yourself:
- Do your research. If you have no video recording skills, you may want to put time into learning the basics. Furthermore, you’ll need to know how to shoot a video walkthrough of your home, and the best way to do that by looking at what other people are doing.
- Do be brief and record your video for just a few minutes. Highlight the best parts of the house. Your home isn’t the only one under a potential buyer’s consideration. You need to not only catch their interest but also hold that interest.
- Do make your house look marketable during filming. Clean it thoroughly, hide personal belongings like your toothpaste in the bathroom and mementos like family pictures, and reduce decorations. You want the attention to be on the layout of the house, allowing prospective buyers to envision living in your home.
- Don’t show yourself and others in the video, but if you show up briefly in the reflection of mirrors, that’s ok.
- Don’t use music that distracts from the visual experience. If you do a voice over, rehearse and use relevant descriptions.
- Don’t be theatrical. Keep it brief and simple with clear imagery lacking special filters and alterations.
Video marketing, if done right, can be an effective tool for selling your house quick and professionally. If you are interested in using video marketing to sell your home, Realtor Ryan Roberts can put you in touch with professionals who can show off your home in its best light behind the camera. Contact Ryan Roberts today at 334-750-9872 or via email at [email protected]!
